Tuesday, February 25, 2014

Gear Closet: The North Face Launches Mountain Athletics Gear, Announces Training Sessions`

Outdoor athletes have some new options for training apparel today, thanks to the official launch of the  Mountain Athletics line from The North Face. This new offering includes specially designed clothing and footwear that is built specifically to withstand the rigors of training and racing outdoors. Some of the products include the men's Kilowatt Zip pullover, the Ampere Core shorts, and the very nice looking Ultra Kilowatt trainer running shoe.

But the Mountain Athletics program doesn't start and end with gear. The North Face seems committed to making this new brand a fully featured training program with an online digital component and eight special events in select cities across the country to introduce the new products.

The Mountain Athletics tour looks like this

As if that wasn't enough, TNF has also launched the Mountain Athletics Training Program, an online platform to help outdoor athletes train more efficiently and effectively. The program features a six week plan that has been built to improve performance. It includes a series of videos from North Face athletes to help jump start our workouts. 

I have to admit, the gear looks great and the training program sounds intriguing. I'll be interested to hear if this gear really is a leap forward for trail running and other adventure sports.


4 comments:

shah said...
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julia bandth said...
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Ana T. Garcia said...
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Ana T. Garcia said...
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