Wednesday, November 23, 2016
Reminder: Don't Forget to #OptOutside This Friday
Last year, gear retailer REI made headlines when it elected to close all of its stores on Black Friday, one of the biggest shopping days of the year. Instead of luring in customers, the company decided to give all of its staff the day off and encouraged them to go outside to pursue the activities they love. They offered the same encouragement to us – their customers – as well.
Needless to say, the promotion was a big success, so REI is doing it again this year. Their stores will be closed – including the website – and the company's employees will once again get the day off. But this year, more than 500 other organizations are joining the #OptOutside campaign, including the national parks and many state parks as well. If you're looking for a place to go to get outdoors, check to see if the parks near you are offering free entrance to celebrate the day.
I'm happy to see that this movement has continued for another year. Hopefully it will become an annual tradition, not just for REI, but other stores as well. Most of all, hopefully it will be a tradition for most of us too. After celebrating Thanksgiving with the family on Thursday, gather them all up for an outdoor adventure on Friday. You won't regret it for sure.
How will you #OptOutside this year?