Friday, May 05, 2017

Video: REI Explores the Place of Women in the Outdoors

Outdoor gear retailer REI has stepped up its game dramatically in terms of encouraging and assisting more women in getting outdoors and enjoying just as many adventures as us men. To that end, the company has recently launched its Forces of Nature campaign and continues to offer women-only adventure weekends through the Outessa program. In this video, we explore the challenges that women face in the outdoor environment, which is not always as welcoming as it should be. We also join a team of female climbers as the head out into the backcountry to show us that they are as tough and talented as any man.

REI Presents: Within Reach from REI on Vimeo.

No comments: